The PBV Experience Center
The Kia PBV Experience Center, launched in November 2025, is a dedicated hub that showcases Kia’s complete PBV lineup while serving as a business platform for events, networking, and collaboration. It also functions as an international meeting venue, bringing together global partners to strengthen cooperation and innovation in the commercial mobility industry.
Contents
Discover Kia’s vision for future mobility through interactive experiences showcasing the PBV5 lineup, innovative technologies, and purpose-built solutions designed for both everyday life and modern business.
01
PBV5 Augmented Showroom
Reimagining vehicle exploration through immersive augmented reality.
02
PBV5 Core Experience
Uncover the technologies shaping Kia’s future mobility ecosystem.
03
PBV5 Passenger
Designed to adapt to every journey, lifestyle, and passenger need.
04
PBV5 Cargo
Purpose-built mobility solutions engineered for modern business operations.
Reimagining Mobility Through Immersive Augmented Reality
The Kia PBV5 AR Experience
Designed to deliver an intuitive and engaging customer journey, the experience allows users to explore the Kia PBV lineup through realistic augmented reality simulations built upon real vehicle recognition. By overlaying digital content directly onto physical vehicles, users can interact with curated scenarios that reveal the unique capabilities and versatility of each model. To ensure consistency and ease of use, all PBV variants share a common information architecture, providing access to essential vehicle specifications, platform technologies, and core product information, while dedicated content modules highlight the distinctive features and use cases specific to each lineup.
UI Design
The interface adopts a premium and refined visual language inspired by Kia’s latest brand identity and digital catalog ecosystem. Minimalistic layouts, elegant typography, and carefully balanced visual elements create a seamless user experience that complements rather than competes with the immersive AR environment. The intuitive UI structure enables users to effortlessly navigate vehicle information, explore features, and configure products while maintaining a clean and sophisticated aesthetic aligned with Kia’s modern design philosophy.
Technology Behind the Experience
Powering Immersive Mobility Exploration
An immersive augmented reality experience that combines intelligent vehicle recognition, optimized 3D visuals, and interactive content to enable intuitive exploration of Kia PBV features and mobility scenarios in real time.
AR Object Recognition
Leveraging advanced Android-based augmented reality technologies, the application intelligently recognizes PBV vehicle shapes and precisely aligns digital content with physical vehicles in real time. This seamless fusion of the physical and digital worlds enables users to experience immersive, context-aware interactions while maintaining robust tracking performance across various viewing angles and environmental conditions.
Optimized 3D Asset Creation
Highly optimized 3D vehicle models, animations, and environmental assets are meticulously crafted to showcase Kia PBV features and use-case scenarios with exceptional visual fidelity. Advanced shader techniques, physically based rendering workflows, optimized lighting pipelines, and mobile asset optimization strategies ensure photorealistic quality while maintaining smooth real-time performance on Android tablets.
Interactive AR Visualization
Built upon a real-time game engine architecture, the experience combines high-fidelity rendering, interactive content systems, and augmented reality technologies to deliver engaging and intuitive vehicle exploration. Users can seamlessly configure vehicles, access key product information, trigger interactive demonstrations, and experience practical mobility scenarios through responsive and immersive spatial interactions.
Core Experience
Discover the PBV5 Lineup
The PBV5 Core Experience introduces the essential technologies, design philosophies, and configurable elements shared across the Kia PBV ecosystem. By providing a unified exploration experience, users can better understand the common strengths of the lineup while building familiarity with the platform’s flexibility, practicality, and future-oriented mobility vision.
Color & Brand Wrapping
Explore an extensive palette of exterior colors and personalize each vehicle with custom brand wrapping solutions. Through real-time visualization, users can instantly preview different paint finishes, graphic treatments, and branded liveries, demonstrating how the PBV5 can adapt to diverse business identities and operational requirements.
Vehicle Specifications
Personalize the PV5 Passenger interior by discovering Kia’s AddGear ecosystem and virtually placing accessories directly within the cabin. Experiment with multiple interior color schemes, integrated storage solutions, and functional components to create a configuration tailored to individual lifestyles and business requirements. The experience highlights the flexibility of the PBV platform while allowing users to envision their ideal mobility environment.
E-GMP.S Platform
Discover the innovative architecture behind the PBV lineup through an in-depth exploration of the E-GMP.S platform. Designed to maximize interior flexibility, optimize usable space, and deliver efficient electric mobility performance, E-GMP.S serves as the technological foundation enabling a wide range of vehicle variants, customer-specific solutions, and future mobility services.
Discover a New Dimension of Flexible Mobility
PBV5 Passenger
The PBV5 Passenger Experience showcases the adaptability and lifestyle-oriented capabilities of the vehicle through immersive AR interactions, personalized configurations, and scenario-driven explorations. Users can seamlessly discover how the PV5 Passenger evolves to accommodate diverse activities, passenger needs, and everyday experiences.
USP : Lifestyle Scenarios
Bring the PV5 Passenger to life through realistic and engaging lifestyle simulations powered by Vehicle-to-Load (V2L) technology. Explore a variety of use cases, from outdoor camping adventures and mobile photography sessions to construction site support and recreational activities. Activate each scenario to reveal equipment, tools, and accessories in action, demonstrating how the vehicle extends beyond transportation to become a versatile companion for both work and leisure.
USP : AddGear
Personalize the PV5 Passenger interior by discovering Kia’s AddGear ecosystem and virtually placing accessories directly within the cabin. Experiment with multiple interior color schemes, integrated storage solutions, and functional components to create a configuration tailored to individual lifestyles and business requirements. The experience highlights the flexibility of the PBV platform while allowing users to envision their ideal mobility environment.
USP : Adaptive Seat Layouts
Configure seating arrangements to suit a wide range of passengers, activities, and accessibility requirements. Users can explore multiple interior layouts, from conventional everyday configurations to mobility-focused solutions, including wheelchair-accessible setups. Through intuitive interactions, the experience demonstrates how the PV5 Passenger can easily adapt to changing demands while maintaining comfort, practicality, and inclusivity.
Empowering Business Mobility Through Adaptable Cargo Solutions
PBV5 Cargo
The PBV5 Cargo Experience highlights the practicality, scalability, and versatility of Kia’s purpose-built commercial mobility ecosystem. Through immersive AR visualizations and scenario-driven interactions, users can discover how the PBV Cargo lineup addresses a diverse range of logistics, transportation, and business requirements while maximizing operational efficiency.
USP : Upper Body Variants
Explore the breadth of the PBV ecosystem through an interactive showcase of available body configurations designed to support various industries and mobility services. Users can seamlessly browse and compare multiple variants, including Cargo, High Roof, Crew, Prime, Box Van, Freezer Van, Passenger, and WAV( wheelchair-accessible) models. Each configuration is presented with contextual information, allowing users to better understand how specific vehicle architectures are optimized for distinct operational needs and customer use cases.
USP : Loading Simulation
Experience the full potential of the Cargo High Roof through immersive loading simulations inspired by real-world business scenarios. From parcel delivery and furniture transportation to construction equipment and industrial materials, animated demonstrations showcase how cargo can be efficiently organized and transported. An interactive X-ray visualization provides a transparent view into the vehicle’s interior, enabling users to clearly understand available storage volume, loading accessibility, and space optimization strategies that enhance day-to-day operations.
Beyond Full-Scale Vehicles
Kia Unplugged Ground in Seongsu
The PBV AR Experience was later expanded into a miniature-scale installation at Kia Unplugged Ground in Seongsu, introducing a new way for visitors to engage with the PBV ecosystem through compact physical models and immersive digital overlays.
